More than 40% of Britons think they are worse off since Labour elected

Two in five Britons think they are worse off since Labour was elected, a damning new poll has revealed.

A majority of voters (56 per cent) believe the country is heading in the wrong direction, and only 28 per cent expect to be better off in a year's time.

Reiterating that Labour's 'honeymoon period is well and truly over', the Ipsos survey - carried out last week - found 41 per cent say they are worse off since Labour came to power in July.

Sir Keir Starmer's party is also viewed unfavourably by almost half of voters (49 per cent), with only 28 per cent saying they have a favourable opinion.

The research placed Reform UK in second place among favourability - beating the Greens, the Tories and the Liberal Democrats.

Some 27 per cent said they had a favourable opinion of Nigel Farage's party, while 46 per cent had an unfavourable view.

It compares to 24 per cent viewing the Tories favourably, and 49per cent viewing them unfavourably.

Voters were also asked to rank the Government's performance - with 10 representing a very good job, and zero a very bad job.

The Government received a mean performance score of 4 out of 10, up slightly from 3.8 last month.

Keiran Pedley, director of UK Politics at Ipsos, said: 'With more than half saying Britain is moving in the wrong direction and Labour's favourability ratings not much better than the Conservatives these numbers reiterate the fact Labour's honeymoon period is well and truly over.

'That said, although four in 10 think they are worse off since Labour came to power, this number is lower than the Conservatives were recording in office.

'Given we know Labour is more trusted on the economy than the Conservatives at the moment too - with Keir Starmer preferred as Prime Minister to Kemi Badenoch - it isn't all bad news for the party.'

Ipsos interviewed a representative sample of 1,139 adults aged over 18 across Great Britain online between November 8-11.