Utilita Arena Newcastle undergoing makeover to celebrate its 30th anniversary
by Adam Foster · ChronicleLiveUtilita Arena Newcastle is undergoing a makeover in celebration of its 30th birthday.
A total £1.75million is being invested into Utilita Arena as it undergoes a major refresh, set to transform many of the venue’s spaces. Due for completion by the end of 2024, the refresh is designed to enhance the live entertainment experience for fans, staff, crew and artists alike.
Venue operator ASM Global says it is committed to driving improvements to customer experience across all of its venues, and this latest investment follows the major redevelopment of the AO Arena in Manchester, with other venues undergoing improvements including OVO Arena Wembley, Connexin Live in Hull and soon to come, the Utilita Arena in Sheffield.
As part of this significant investment into Newcastle’s 11,500 capacity arena, the concertgoer bar is getting a makeover. The new layout has been crafted to improve the efficiency of service while creating the perfect space for guests to start their evening. All general admission toilets within the arena are getting a refresh too.
The venue operator ASM Global says it is focused on improving comfort and accessibility, as well as the complete look and feel of the arena. Additionally, the general admission toilets will be getting its very own ‘disco bathroom’ which is set to be a must-see when visiting the arena.
There will also be a complete reimagining of the food and beverage offering within the venue, boasting new bars and more selection and variety than ever before. Furthermore, the investment will include the introduction of a new banqueting service specifically designed for conferences and events. This new offering will allow Utilita Arena to provide a sophisticated dining experience for corporate guests, demonstrating the versatility of the venue and its capabilities for a wide range of events.
All premium suites will be refurbished to elevate the level of luxury and comfort for all Suite Ticket holders. For an even more exclusive experience, there will be enhanced amenities including a new premium bar, surroundings and a luxurious atmosphere which will cater to the venue’s premium guests.
Everyone that goes to the Utilita Arena Newcastle for a concert, conference or event will experience the makeover. With significant upgrades to the back of house experience, there will be new, state-of-the-art facilities for the artists and crew visiting the venue. This includes a modern new green room kitted out with soft furnishings and fresh décor, as well as upgrades to all dressing rooms and a brand new crew catering set-up for artists and crew alike.
It has also been confirmed the redevelopment has been planned to avoid impacting any scheduled shows. By the time the venue commences its 30th year celebration in 2025, the work will be fully completed, ready to welcome fans and artists to a revitalised arena in the heart of the city.
Chris Bray, president of ASM Global Europe said: "ASM Global is transforming the guest experience, reimagining what live experiences look like for everyone who walks through the doors of our venues. We want to make sure that everyone visiting Utilita Arena Newcastle leaves with great memories that last a lifetime. Across all of our venues, our role is to make sure those memories are truly unforgettable, exceeding expectations at every moment."
Caroline James, general manager of Utilita Arena Newcastle added: "We are incredibly excited to invest in Utilita Arena Newcastle as we celebrate this milestone anniversary. We’ve been live since ’95 and our commitment to providing top-tier live entertainment experiences for the North East remains as strong as ever. This investment will not only enhance our facilities but also ensure that we will continue to attract the biggest names in entertainment to our much-loved city. We can’t wait to show you our transformation!"
You can find out more at www.utilitaarena.co.uk/home/livesince95
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