New loyalty programme coming to multiple large national retailers

A new customer loyalty programme, Cashpoints, is being rolled out from early next year, with the support of multiple national retail brands.

Cashpoints founder Ian Sutcliffe said Cashpoints gave retailers their own loyalty programme at an affordable price, while being a part of a network that allowed consumers to collect and spend their Cashpoints at any member retailer.

Consumers can use the card at a variety of in-store and online partners, across multiple product categories ranging from frequent purchases through to big ticket items.

He said the programme will launch with a number of large national retailers, which would be disclosed at the launch, early next year.

Sutcliffe said Cashpoints was a real-time, easy-to use and understand rewards programme, giving retailers all the tools they need to run their own loyalty programme, but without having to worry about building their own system.

"We take care of it all - cards, point of sale assets, an advanced real-time data platform, cyber security, database functionality and consumer insights. We know what works and have made implementing a loyalty solution easy for retailers," Sutcliffe said.

"We've made it affordable - it's a monthly licence fee with unlimited transactions and the retailer pays for the rewards only after they've been issued to the customer, with no up-front commitment to issue a minimum amount of rewards."

Sutcliffe said the card was also designed for consumers in mind.

He said a recent survey showed 80 percent of customers preferred a loyalty programme that involved multiple brands.

"Consumers want a real time rewards programme that has choice of reward, relevancy of reward, and is super easy to understand."