Nottingham's own Robin Hood labels new building society logo as 'nonsensical, ridiculous scribble'

The man who plays Robin Hood around the city has hit back at logo change

The new Nottingham Building Society logo - which has controversially ditched its Robin Hood design - has been labelled "nonsensical, ridiculous child's scribble" by non-other than the man who has spent more than 30 years playing the part of the outlaw hero.

The Nottingham building society has dropped its iconic Robin Hood logo for "inclusivity" reasons. The Nottingham has rebranded itself as Nottingham Building Society, with a host of changes. The organisation confirmed it will not be changing its service, but wants to better "reflect society as it is today." The business announced its new look on Tuesday, October 8, sharing an update to X, formerly known as Twitter.

The new logo features the brand's new name, Nottingham Building Society, in bold swirly writing on a bright mint green background.

But many people have expressed their concern that Robin Hood is being erased from the building society's history, with one person remarking: "Huge own goal, looks like the ‘vine’ logo! Baffling decision to get rid of such a strong and identifiable badge."

Actor and historian Ade Andrews, who has embodied the legendary hero delighting tourists from all around the world and locals alike for 31 years, bringing Nottingham's medieval past to life, has pitched into the argument and said on social media: "How many clichés can you fit in one statement? Sad day when old school Nottingham company with ethos of family, tradition and building a better future changes iconic logo to non-sensical, ridiculous child's scribble."

By way of extra explanation on its website, the building society has said: "We've mixed our rich history with a modern twist. We want to reflect society as it is today. For us, that means championing inclusivity and celebrating financial diversity. Consider it a glow-up, but for a building society, changing to make sure we're fresh and relevant for current and future members."