'What was so outdated about Robin Hood?' - City's view on logo change at Nottingham Building Society

The company has welcomed its customers to "a different kind of society"

City residents have expressed their mixed feelings as The Nottingham building society has announced its logo change. As part of a rebrand, the company - now known as the Nottingham Building Society instead of The Nottingham - raised some brows when it revealed the city's iconic Robin Hood will no longer be part of the logo.

The new logo features the brand's new name, Nottingham Building Society, in bold swirly writing on a bright mint green background. The company said: "We’re excited to introduce our new brand look, reflecting our commitment to inclusivity, progress and community.

"For 175+ years, we’ve supported unique financial journeys and now we’re evolving to better meet your needs. Welcome to a different kind of society."

The announcement, however, was welcomed only by some. Thomas Salvin, 56, said: "I think they should’ve left it the way it was because people were used to it. Robin Hood is significant because of his Nottingham roots. It just messes everything up."

A Beeston resident, Tracy Rushland, added: "I understand moving with the times but what was so outdated about Robin Hood? To me it just seems that money went down the drain because a logo change was not really needed."

Sandy Robinson, aged 63, echoed the opinion. She said: "You hear a lot about inclusivity nowadays and I think it’s necessary to talk about it.

"But is getting rid of Robin Hood from a logo really going to make that much of an impact? I think it’s doubtful and I don’t think people are going to care. It will probably just confuse people because they’re so used to the old logo."

Stuart Guthrie, 57, disagreed. He said: "I don’t think it’s dismissive of the city’s past. They’ve got to move with the times haven’t they?"

A man who wished to keep his identity private added: "I’m not surprised. Everything these days is progressive, I just got used to it. Everything always changes, sometimes for the worst, sometimes for the better. It’s just how things work."

Further explaining the changes, the building society stated on its website: "We've mixed our rich history with a modern twist. We want to reflect society as it is today. For us, that means championing inclusivity and celebrating financial diversity. Consider it a glow-up, but for a building society, changing to make sure we're fresh and relevant for current and future members."