Beko launches new hub in Egypt to expand MENA footprint

Cairo – Mubasher: Beko, a global leader in home appliances, has inaugurated its first industrial park in Egypt with an investment of $110 million.

The new facility boosts Beko's global expansion strategy to drive innovation, sustainability, and regional growth, according to a press release.

The new hub covers 114,000 square metres (m²), with 70,000 m² dedicated to production. It will integrate three key production categories: cooling, cooking, and dishwashing.

With an annual production capacity of 550,000 ovens and 500,000 refrigerators in its first phase, and its dishwashing segment, the factory seeks to meet domestic demand while emerging as a vital production and export hub.

The new factory targets 60% of its output for export to cater to markets across MENA, Europe, and Africa. It will produce products from Beko brands, including Whirlpool, Ariston, Indesit, and Hitachi.

Hakan Bulgurlu, CEO of Beko, commented: "We have achieved solid growth in this vibrant country over the past years, and now we are starting another chapter with our new manufacturing hub. Our success has only made us more determined to do even better.”

“Solidifying our commitment to the Egyptian market and the wider MENA region, this facility will both benefit our industry and consumers and promote responsible production with a particular focus on zero waste, as well as water and energy efficiency,” Bulgurlu added. 

Source: Mubasher Source: {{details.article.source}}