'Pushpa 2' Promotions: Who Is Spending That Rs 150 Cr?

'Pushpa' itself is a brand. What is there to say about it? And now, with Pushpa 2—the anticipation is unparalleled.

Fans are eagerly awaiting its release, and the buzz is already sky-high.

The film has reportedly secured a thousand-crore market even before hitting the screens. The only thing left is the grand unveiling.

Publicity for Pushpa 2 is set to be on a scale never seen before in Indian cinema. A staggering Rs 150 crore is expected to be spent on promotions. 

Interestingly, this massive amount isn’t solely from the producers of Mythri Movie Makers. Several corporate organizations across India are contributing to this ambitious campaign.

A recent video from Allu Arjun’s team highlighted an unprecedented number of brand collaborations for the film.

With numerous brands pooling Rs 10 to Rs 20 crore each, the promotions will dominate TV channels, hoardings and digital platforms nationwide.

Territory-wise and state-wise campaigns are tailored to maximize outreach. Pushpa 2 is poised to make history not only at the box office but also as a trailblazer in film marketing.