FerenComm Promotes Krista Zoch and Emily Hunter to Senior VP as PR Firm Hits 30th Anniversary

FerenComm has promoted longtime staffers Krista Zoch and Emily Hunter to senior vice president, just as the PR agency, founded by Sheila Feren Thurston, celebrates its 30th anniversary.

Both Zoch and Hunter previously served as vice presidents at the firm. They will continue to focus on client strategy, events and brand work across accounts such as Apple TV+, Amazon’s Prime Video, AMC Networks, Disney Entertainment Television, Audible, Starz and more. Both Zoch and Hunter will continue as part of the FerenComm executive team alongside executive vice president Stephanie Baumoel and vice president Erin Santucci. 

Zoch and Hunter are based in New York and report to Feren Thurston.

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“Working alongside Sheila and our passionate team to champion FerenComm’s continued growth and bring impactful storytelling to the forefront is an honor,” Zoch said. “As we build on three decades of success, I’m excited to guide our staff in setting new standards in the industry and proud to carry Sheila’s vision forward. Supporting our clients alongside our dedicated, driven team is an extraordinary privilege and a responsibility I take to heart.”

Added Hunter: “I’m grateful for the trust Sheila has placed in me to build on FerenComm’s foundation of excellence and lead our amazing team. Together, we’ve fostered meaningful relationships that have defined the industry and moved the culture forward, and I’m inspired daily by the dedication and creativity of our staff. I’m excited about what’s ahead as we embark on year 31, an absolutely amazing achievement.”

Throughout their tenure at FerenComm, Zoch and Hunter have been responsible for facilitating streaming, broadcast, cable, and audio titles across various platforms in addition to working with production companies and select brands.

Founder and CEO Sheila Feren Thurston marked her firm’s 30th anniversary, stating, “I am deeply grateful for the many clients who have trusted us to elevate their stories and brands, and for the privilege to mentor so many remarkable team members who have helped shape FerenComm over the past 30 years. Our strength lies not only in our talented people and unparalleled client partnerships but also in the enduring relationships we’ve cultivated with media —all of which have stood the test of time.” 

Projects that FerenComm has been instrumental in working on over the years include “Mad Men,” “Breaking Bad,” “The Walking Dead,” the Anne Rice universe, “The Morning Show,” “Ted Lasso,” the “Power” universe and more. FerenComm has also worked on Disney’s upfront, Seriesfest and Project Healthy Minds’ World Mental Health Day Festival and Gala in New York.

As for the Zoch and Hunter promotions, she added: “Krista and Emily have earned their place as trusted leaders who have a deep understanding of our clients’ evolving needs. Their strategic expertise, keen instincts, and passion for the work have been essential to our success, but it is their dedication to leadership grounded in collaboration and kindness that makes me extraordinarily proud to reward them with these well-deserved promotions. Throughout their enduring tenures, they have embodied FerenComm’s core values, and I’m confident they’ll continue to lead with the vision and purpose that have defined their careers.”