Music Industry Moves: Troye Sivan Strikes Multi-Year Partnership With Smirnoff

Smirnoff has named Troye Sivan its new “Chief Vibes OFFicer,” marking the start of a new multi-year partnership deal between the alcohol brand and the Grammy-nominated singer.

The partnership was announced by the brand on Monday with a video that mimicked a press conference announcing Sivan’s new “CVO” position. The launch will be followed by Smirnoff’s sponsorship of Troye’s Australia and New Zealand tour with after parties in both Sydney and Melbourne.

“For me, Smirnoff has always been omnipresent – whether it’s at house parties, backstage at shows, or nights out with friends,” Sivan said in a statement. “I see the brand all around the world, and whenever I do, it feels like something I want to be part of. ‘Go OFF’ is all about getting people together and being ourselves, something I’ve really embraced in this part of my life and something I’m excited to continue to do with this partnership.”

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Stephanie Jacoby, senior vice president of Global Vodkas, said: “We are so excited to partner with Troye – as someone who radiates joy and shares our ‘We Do We’ spirit he is the ultimate vibe shifter for his fans all around the world. We knew from the moment we first spoke to Troye and his team that this was going to be something truly special – we share a passion for fun, for bringing people together and for not taking ourselves too seriously. I am delighted to welcome our new Chief Vibes OFFicer to the team, Troye is the perfect fit, and we can’t wait to collaborate over the coming months together – exciting things to come!”

+ MusiCares is partnering with Moms in Music to host a free Women’s Wellness Clinic on Nov. 21 from 11 a.m. to 3 p.m. at MusiCares HQ in Santa Monica, Calif.

The clinic will offer essential health and wellness services to women working in the music industry, including mental health resources and support in navigating the unique demands of balancing career and family life. The event will feature a range of wellness services, including: mental health screenings, physical therapy screenings, holistic chiropractic services, custom earmolds for hearing protection, massage therapy and yoga.

Throughout the event, information about MusiCares services specifically for women, covering areas such as mammogram support, cervical cancer screenings, childcare, and more will be available. MusiCares is partnering with women-owned businesses and providers to offer these services.

+ Republic has promoted Kevin Lipson to Chief Revenue Officer, as announced today by Republic President and COO Jim Roppo.

In this newly created position, Lipson will lead revenue strategies for all artists across the rosters via the Corps Collective of Republic Records, Mercury Records, Def Jam Recordings, and Island Records. In his new role, Lipson will continue to oversee the team that encompasses streaming, e-commerce, data, retail, gaming, sports marketing, media planning, catalog initiatives and more. Additionally, his team will spearhead innovation campaigns that will open new opportunities for audience and revenue growth.

About the promotion, Roppo stated, “Kevin’s not only one of the most tenacious music executives in the business, but he’s also a true innovator at heart. With a fresh perspective, he’s constantly looking for unconventional ways to break new artists and maximize global repertoire revenue for our roster of superstars. He’s a consummate leader, and it’s an honor to break this news.”

Lipson has held several senior level management positions within the Universal family of labels at Republic Records, Island Records, Def Jam Recordings and Universal Music Group Distribution in Los Angeles and New York. He is based in the label’s New York headquarters.

+ SoundExchange and the South African Music Performance Rights Association (SAMPRA) have jointly announced a reciprocal agreement that will see United States and South African performers paid royalties for the use of their recordings in the United States and South Africa, respectively.

This agreement is a result of SoundExchange’s efforts to ensure American creators are treated the same as their South African counterparts in the country. It marks the first time U.S. performers will be paid neighboring rights when their music is used in South Africa.

Retroactive to the 2022 distribution period, the multi-lateral agreement between SoundExchange and SAMPRA will benefit performers from both countries whose music is played in a variety of applications (referred to as “neighboring rights”) in the United States and in South Africa. The agreement, which also includes the AFM & SAG-AFTRA Intellectual Property Rights Distribution Fund, will also benefit non-featured artists (studio musicians, backup singers, etc.), who will also see South African royalties deposited into the Fund administered by The American Federation of Musicians (AFM) and the Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA).

“The successful execution of this agreement is directly tied to the advocacy SoundExchange demonstrates around the world on behalf of the creators we represent,” said Michael Huppe, President and CEO of SoundExchange. “I am pleased that our case for fairly paying creators for their work resonated so deeply with SAMPRA and has resulted in a significant step forward for U.S. performers.”

+ Meirav Savyon has been named head of creative licensing at music company Baxter House. She previously held the same title at Milk & Honey.

Helmed by OneRepublic songwriter and producer Brent Kutzle, Baxter House has extensive experience writing songs for artists including Anderson Paak, Rauw Alejandro, Tate McRae, Karol G, U2, Diplo, OneRepublic and Portugal. the Man.

Said Kutzle, “I’m beyond excited to have Meirav come aboard to elevate and impact the work Baxter House does in the licensing space. It’s clear she’s not only a professional, but an empathic friend to anyone she encounters with a genuine interest in listening and serving the needs of those around her including the supervisors, agencies and brands she’s collaborating with. We cannot wait to see where we go with her.”