Bewdley viral 'chip shop diva' issues huge career news and says 'dream come true'

It's an unlikely pairing for sure and one we never expected. But major beauty brand Rimmel London has partnered with a little chip shop in Bewdley.

The reason, of course, is down to Destiny Harold, the 'chip shop diva' who has gone viral on TikTok after capturing the hearts of the nation with her friendly service at riverside Merchants Fish & Chips in Worcestershire. The videos of Destiny serving a 'customer' have led to dozens of edits, with her remarks 'hmmmm' and 'it does, doesn't it?' becoming internet catchphrases.

She now even has her own merch, with T-shirts that have an illustration of her on the back with the words 'That looks really good, that' and a speech bubble of her saying 'hmmmm, it does!'

Read more: Bewdley chippy Merchants goes viral on TikTok as worker labelled 'diva' and 'icon'

Read next: I tried fish and chips at Merchants in Bewdley and felt like I was on holiday

Now the global cosmetics brand has revealed an exciting collaboration with Destiny. The student nurse from Bewdley will be the face of the campaign which will see an 'eye-catching' digital billboard drive around the Bewdley area on Tuesday December 3, featuring Destiny wearing Rimmel London's Oh My Gloss! Lip Oil.

"This partnership is a dream come true!" said Destiny, who works in a hospital for her university placement by day then heads over to Merchant’s Fish & Chips in the evenings. "I’m obsessed with Rimmel and so grateful to be able to work with them and see our little chip shop celebrated alongside such an iconic brand."

Read our review of Merchants chip shop here. This week, Destiny has been working on photoshoots and starring in billboards for Rimmel.

Antony Akathiotis, owner of Merchants fish and chips, said: “We’re over the moon to be partnering with Rimmel London - a true icon, just like our Mini Haddock Meal. As a family run fish & chips shop that’s taken TikTok by storm, we’ve been overwhelmed by the support from our amazing community online.

"Mitch and Destiny are both amazing and collaborating on a campaign with Rimmel has been an incredible part of our journey from a local favourite to a viral sensation."

Julie O’Driscoll, Senior Brand Director, Rimmel London, added: "We couldn’t be more excited to partner with the iconic 'Chip Shop Diva' at Merchant's Fish & Chips. Their incredible success on TikTok has captured the hearts and appetites of so many people, including the Rimmel team. Destiny is the perfect partner to front a Rimmel campaign - she’s unapologetically herself: serving fish and chips while serving full glam makeup looks that are nothing short of fabulous.”