Coleen Rooney admits why she said 'yes' to ITV I'm A Celebrity after 'years' of them asking

Coleen Rooney has finally revealed the real reason for her u-turn over ITV I'm A Celebrity - after YEARS of saving "no". Coleen will enter the ITV I'm A Celebrity jungle on Sunday night, as part of the launch show, which will be hosted by Ant and Dec.

Coleen gave her final interview to the Mirror before Sunday's launch, at 9pm, to discuss why she finally caved in and said "yes" to ITV bosses. Coleen said: "My phone got taken off me when we landed. Like, when I came out of the airport.

"The show has obviously asked me for years and years," she said. "But I just feel like, obviously what I just said about the children, but also it’s a challenge. It’s something that I will never ever do again in my lifetime.

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"It’s a one-off adventure and it’s a test of now, we are so caught up in a busy life and with devices and I just feel like now’s the time I Could go and do something for myself because I feel like I’m always doing, like I’m a mum, a wife, I feel like I can do something for me. It’s the perfect show. You are taking yourself away from a world where you’re constantly doing things to a world where it’s back to basics and you’ve got to fend just for yourself and look after yourself.

"Obviously, you’ve got campmates who you will create friendships with and help each other out with the team stuff and the tasks, but it’s taking yourself away from your comfort zone which has been a hard decision to make but I feel like it’s time and I’m ready for it.

"This show is going to be the most I’ve ever been exposed and people will get to see me for me. Everyone has opinions of people in the public eye, and what they’re like based on events in their life. But it’s a show that is nice to see what personalities are out there, not just written about. I think it will be interesting.

"To be honest with you, I’m doing the show for me. I’m not doing it for anyone else. Not to win anyone over. What you see is what you get and if people like it, they like it, and if they don’t, they don’t. Everyone’s not everyone’s cup of tea. But it’s the most you will ever see me as me. I think it’s a show that exposes the person for what they are."