K-Pop Superstars NewJeans Leave Label Days Prior to Rumoured Fortnite Crossover
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by Sammy Barker · Push SquareK-pop icons NewJeans have announced they will leave their record label Ador, a subsidiary of Korean giant Hybe, days prior to their rumoured appearance in Fortnite. According to reliable leakers, the Super Shy singers are due to headline the next season of rhythm game Fortnite Festival, replacing current star Snoop Dogg.
Based on past seasons, this likely means all members of the five-piece are set to receive skins, while their songs will be added to the game. This author was looking forward to kicking ass as Danielle in Battle Royale, but who knows if the crossover will even happen now?
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NewJeans has been embroiled in a very public spat with its record label for quite some time. While the situation is complicated, it involves a dispute between the band’s producer Min Hee-Jin and Hybe’s chairman Bang Si-Hyuk.
Effectively, it’s alleged that Hee-Jin had tried to break sub-label Ador from its parent company Hybe, and take NewJeans with her. This would have effectively made the extremely successful group independent. Hee-Jin left the company in August as a result of the accusations.
However, she’s since accused Hybe of stealing NewJeans’ style with the group Illit.
The band, meanwhile, has come out in defence of Hee-Jin, and member Hanni has also accused Hybe of workplace harassment.
This all led to NewJeans filing a lawsuit on 13th November, demanding the label resolve breaches of their contracts within 14 days. They said the failure to meet the demands would lead to the termination of their contracts.
And that’s the situation we find ourselves in today. Ador, for the record, says its contract with NewJeans remain valid and that the group will “continue its activities” with the agency. That suggests to us that Fortnite crossover will still go ahead.
It’s going to be fascinating to see exactly how this situation shakes out. There’s been some suggestion that the members of NewJeans may be liable to pay around $170 million to terminate their contracts early, should it be ruled they breached any rules.
[source bbc.co.uk]
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About Sammy Barker
As the Editor of Push Square, Sammy has over 15 years of experience analysing the world of PlayStation, from PS3 through PS5 and everything in between. He’s an expert on PS Studios and industry matters, as well as sports games and simulators. He also enjoys RPGs when he has the time to dedicate to them, and is a bit of a gacha whale.
Comments 25
- 1
- get2sammyb
- Yesterday, 1:04pm
This whole story is insane. I was looking forward to the Fortnite skins to be honest...
Never heard of them until now. Will need to Google them some more to get up to speed..
- 3
- Haruki_NLI
- Yesterday, 1:15pm
Yep. That sure is a news story on a PlayStation website.
Rebrand to PushSeoul maybe? 2025 gonna be wild.
- 4
- Crimson_Ridley
- Yesterday, 1:16pm
NewJeans and yet the whole group is wearing either shorts or skirts.
I was also looking forward to them being in Fortnite before all of this happened.Will be curious what Epic will do now.
God bless Sammy Barker 😌
- 7
- get2sammyb
- Yesterday, 1:26pm
@Haruki_NLI We can come up with a better name than Push Seoul, surely?
@Crimson_Ridley Haha, true. Looks like one is in a denim/ jeans skirt, if that helps?
- 9
- Haruki_NLI
- Yesterday, 2:02pm
@get2sammyb We've got until April 1st to come up with something Sammy. We need a K-pop day
- 10
- nikolai131
- Yesterday, 2:02pm
Oh my, oh my god, KpopSquare is not super shy to push those kinda news
- 11
- PerpetualBoredom
- Yesterday, 2:59pm
@get2sammyb Don't call him Shirley!
- 12
- PerpetualBoredom
- Yesterday, 3pm
Well, uhm, that's....yeah, well... That's some news today, I guess!
- 13
- SystemAddict
- Yesterday, 3:17pm
I love NewJeans Leave Label Days Prior 🤗 am rlly clued up about K-pop.
@get2sammyb How about Pull Seoul then? And don't call him Shirley
it's about Fortnite-skins with a bit of a back story. I don't get the discourse about this being on a PS website...this time at least xD
- 16
- get2sammyb
- Yesterday, 4:20pm
@McBurn Commenters on this site don't think we should post about stuff like PS5 Pro, so it's not a surprise to me.
@get2sammyb: Look on the bright side. At least it's easy to filter out what to take seriously^^
- 18
- MikeOrator
- Yesterday, 4:36pm
I am glad PushSquare will post what they think may be interesting to people and let the cards fall where they may. It's not like there is a limited number of stories that can be posted in a day. Why do these people feel compelled to come into a comment section of an article that they deem unnecessary to post about how unnecessary they feel it is? I mean, don't click, it's easier.
- 19
- zupertramp
- Yesterday, 6:11pm
@get2sammyb is there so little video game related music news that there isn't even a music tag?
- 20
- Fartingale
- Yesterday, 6:37pm
My only exposure to K-pop is when my niece shows up but good God someone needs to fling all the plastic surgeons from South Korea into the sea of Japan.
- 21
- get2sammyb
- Yesterday, 7:14pm
@zupertramp We do have a music tag!
https://www.pushsquare.com/tags/music
- 22
- zupertramp
- Yesterday, 7:53pm
@get2sammyb Ah okay, guess you do. Didn't see one on this article so assumed it didn't exist.
Also am I crazy or at some point weren't TV related posts and movie related posts and stuff just slightly outside of strict gaming territory, didn't they have a different color theme? Did I dream that?
- 23
- TimeDelayedGamer
- Yesterday, 8:07pm
@Crimson_Ridley That's because shorts and skirts are the... new jeans.
This has to be the loosest gaming connection I’ve seen for an article here😂
- 25
- ItsBritneyB_tch
- 8:33am
I just want a Miley collab tbh. Greatest female pop vocalist of our times.
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