First look inside revamped Pitlochry hotel after Apex takeover as opening date revealed

by · The Courier

A Pitlochry hotel is set to reopen following a revamp after it was taken over by Apex.

The Pine Trees Hotel on Strathview Terrace will reopen its doors next week after a “major refurbishment”.

The refurbishment came after a £3 million takeover from the hotel chain in July 2023.

Pine Trees Hotel in Pitlochry ‘transformed into ultimate retreat’ after Apex deal

In a post on LinkedIn, Apex said: “Our ‘Coorie haven’ in Pitlochry is almost ready to welcome guests.

“After a major refurbishment, Pine Trees Hotel, located at the gateway to the Scottish Highlands, has been transformed into Scotland’s ultimate retreat and is due to open on November 6.

“At Pine Trees, guests will be invited to disconnect from the stresses of modern, digitally saturated life and reconnect with life’s simple pleasures.

A refurbished bedroom. Image: Apex Hotels/LinkedIn
There is a bar and a restaurant at the hotel. Image: Apex Hotels/LinkedIn

“With 32 beautifully appointed rooms and suites – including dog-friendly accommodation for paw-some getaways – guests will find unique and rural touches in each one.

“Fauna, the hotel’s signature restaurant, celebrates a wealth of fresh, locally sourced produce, bringing guests the best from Scotland’s fields, forests, and shores.

“While Flora, the hotel’s bespoke, stylish bar is a sanctuary for whisky aficionados and wine lovers alike.

Pine Trees Hotel has 32 bedrooms. Image: Apex Hotels/LinkedIn
One of the rooms. Image: Apex Hotels

“The Pine Trees team will be on hand to recommend the best that Highland Perthshire has to offer, from the Land Rover driving experience through the forests and glens of Atholl Estate, salmon fishing on the Tay or clay pigeon shooting and archery with the team at County Clays in Dunkeld.

“We can’t wait to welcome you soon.”

The hotel will be managed by David Lapsley, a professional sommelier and former owner of Etive restaurant in Oba.

‘Delight’ as refurbished Pitlochry hotel reopens

Angela Vickers, Chief Executive of Apex Hotels said: “We are delighted to welcome guests to Pine Trees, our beautifully refurbished country house hotel, and the ultimate Coorie retreat.

“At Pine Trees, we are championing a slowed-down, wholesome way of living, where the hustle of the modern world gives way to the tranquillity of nature.

Pine Trees Hotel in Pitlochry Image: Apex Hotels

Our philosophy is all about stripping back the unnecessary and focusing on what truly matters: quality, simplicity, and peace.

“This isn’t just a retreat from everyday life; it’s a return to a more grounded, mindful way of being.”

Apex runs eight city centre hotels across the UK, including at City Quay in Dundee.

The group also operates three rural hotels in Scotland

Pine Trees Hotel is also now taking online bookings.