Emporio Armani's perfume is now half-price at Debenhams.
(Image: Debenhams)

Debenhams shoppers praise designer Armani perfume as it's reduced from £62 to £31

by · Manchester Evening News

Unsure what to get a beauty buff in your life for Christmas? You can rarely go wrong with a top-quality bottle of perfume. Fragrances tend to err on the more expensive side of things - which is why this Debenhams deal for Armani's Diamonds She Eau De Parfum is such a find for half price.

You can nab a 50ml bottle for £31, down from £62, while a 100ml bottle is an even bigger bargain - just £40, reduced from £80. Compare that to the same fragrance sold at The Perfume Shop, which currently costs £62 for 50ml, and £44.99 for 100ml.

The fragrance comes in a real showstopper of a bottle, designed to look like a large diamond perched in your beauty cabinet. It's a sweet and floral-smelling perfume, with the kind of fragrance that can easily take you from day to night, with top notes of lychee and raspberry, and deeper base notes of amber and vanilla.

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The perfume has been a hit with customers, clocking up 4.7 stars on the Debenhams website from 379 reviews. "Beautiful fragrance and such a great price. Love shopping at Debenhams," raved one happy shopper.

"Beautiful bottle, fast delivery. Delicious smelling perfume. Very happy with this perfume," another agreed. While a third was particularly thrilled with the discount, writing: "I couldn’t believe what a fantastic deal this was. My new favourite perfume, twice as much for almost half the standard price. Brilliant, very very happy."

However, perfume is a very personal thing, and some customers weren't quite convinced by the staying power of this fragrance. "The eau de parfum fades after 2-3 hours and needs a top-up spritz," one shopper warned. Another agreed: "Not [a] very strong smell, slightly disappointed with this."

Emporio Armani's Diamonds perfume has a sweet and floral fragrance.
(Image: Debenhams)

There are so many fragrances to choose from if you did want to shop around. If you have a bit more cash to splash and want to opt for one of the most famous perfumes out there, you can get 30ml of Dior's Miss Dior Eau De Parfum for £62 from The Fragrance Shop. Or to stick with floral notes, 50ml of Calvin Klein's Euphoria perfume is currently reduced from £66 to £26.50 at Boots.

But for sheer value and legions of happy customers, you can't go far wrong with this Debenhams deal on Armani's Diamonds perfume.