ICWI JR2R Pink Run unites thousands in breast cancer support

EMANCIPATION PARK came alive on Sunday, October 27, as almost 12,000 registrants donned their pink gear to take part in the annual ICWI JR2R Pink Run – the second-largest running event in Jamaica. Returning to Emancipation Park, this year’s event underscored the community’s commitment to raising funds and awareness for breast cancer. With a goal of $20 million to support local breast cancer initiatives, the funds raised will be announced in the coming week, representing a significant step toward making critical resources more accessible for those facing a breast cancer diagnosis.

This year’s Pink Run saw a vibrant mix of 11,841 registrants with 6,760 runners and 5,081 walkers, unified by their dedication to the cause. In attendance to show their support were Minister of Health and Wellness (MOHW) Dr Christopher Tufton, who joined participants in recognising the importance of breast cancer awareness and advocacy; chief medical officer, MOHW, Dr Jacqueline Bisasor-McKenzie; and Dr Tamu Davidson, director of non-communicable diseases and injury prevention at the Ministry of Health and Wellness, who walked alongside other participants.

Following the run was the presentation of awards which included the largest participating team (Immaculate Conception High), largest school team (Hillel Academy) and champion team (Kingston College). In the male run category, Peter Njuguna took first place with a time of 16:23, while Cindy Rose led the female category at 19:21. The walk category saw Patrick Frater secure first place for the men with a time of 18:28, and Paula Sinclair for the women with a time of 34:24.

In a heartwarming gesture reflecting the community’s collective support, Bresheh presented a cheque for $1,200,000 from their Purposeful In Pink initiative to fund 100 mammograms for women in St Thomas, where mammography services are currently unavailable. Sandra Samuels, president of Jamaica Reach To Recovery, expressed gratitude for Bresheh’s contribution and acknowledged the invaluable support and dedication of all donors, sponsors, and community members who have joined together to make a lasting impact.

“The ICWI JR2R Pink Run is not only a testament to the strength and resilience of Jamaicans, but it is also a reminder of the power of community. Each runner, walker, donor, and supporter has contributed directly to the resources, treatments, and support networks that so many families rely on during their journey with breast cancer. With these collective efforts, we are empowering lives, and we are deeply grateful to each sponsor, volunteer, and participant who made this impact possible.”

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According to the Ministry of Health and Wellness, cancer of the breast is the most common cancer among Jamaican women. There were 1208 new cases of breast cancer in Jamaica in 2020. A breast lump is the usual sign noticed when an individual goes for investigation. But regular screening for breast cancer is recommended starting at age 40 years. According to GLOBOCAN 2022, the incidence rate of breast cancer in Jamaica is 71 per 100,000 women. The urgent need for early detection, particularly for women in rural areas, is a priority for JR2R.

PURPOSE OF FUNDS RAISED

The funds raised from the event will be directed toward providing treatment, counselling, and financial assistance to breast cancer patients throughout Jamaica, affirming ICWI JR2R Pink Run’s commitment to creating lasting change. As Jamaica Reach To Recovery prepares to announce the total funds raised, the organisation celebrates the collective power that drives its mission, year after year, and looks forward to an even bigger impact in 2025.

Samantha Samuda, vice president of marketing, distribution, and human resources at ICWI, reflected on the partnership’s impact: “Over the past 10 years, ICWI has been part of this incredible movement that supports life-saving treatments and critical resources for those affected by breast cancer. As title sponsors, we were thrilled to see the Emancipation Park filled with thousands who share our passion for this cause. The Pink Run is more than a fundraising event; it’s a demonstration of hope, strength, and a brighter future for the many Jamaicans who are impacted by breast cancer each year.”

This year’s ICWI Pink Run was executed by Running Events Ja, and the unwavering support of volunteers played a pivotal role in the event’s success. Samuels noted that their service throughout the month and on the event day itself has been invaluable, contributing directly to the event’s mission and impact.

This year’s ICWI Pink Run was also made possible through the support of sponsors committed to the cause, including Toyota Jamaica, iCool, National Commercial Bank, Chase E Ramsons, Suncity Radio, Race Logistics, Garrick Communications, RJRGleaner Communications Group, Restaurants Of Jamaica, Foska, Pure National – Happy Ice, Cubbies, Hungry Jack, Sherwin-Williams, Elle And Vire, Main Event Entertainment Group, Imperial Optical Jamaica, Print Big, Jambisco, Gatorade, CIBC, Lithographic Printers Ltd., Intelligent Multimedia Limited, Spectrum Insurance Brokers, Tank-Weld Metals, Almond Breeze, Boost, Banana Boat, Pharmatex Pharma Jointflex, Consultancy Rizzen Brand, Salada, Apex Radiology, Cari-Med Group, Celebration Brands, Chase Fund, Dj Narity, Fidelity Motors Ltd., First Global Bank, H&L Rapid True Value, Hawkeye, HEART/NSTA Trust, Image One, Iprint Digital, Isratech, Iterum, Jamaica Constabulary Force, Jamaica Freight and Shipping, Jamaica Observer, Kingston Freeport Terminal Ltd., Lillian Limited, Manpower and Maintenance Services, Ministry Of Industry, Investment And Commerce, National Health Fund, NCU FM, Optimum, Orion Loss Adjusters, Payless, Proven Wealth, Quaker Oats, Rubis, Sleek, Statistical Institute Of Jamaica, Support Services Group, Supreme Ventures Group, and Woman’s Touch.