Tiverton’s Swan Trail leaves lasting community impact

29 Nov 2024, 14:05 by Lewis Clarke · DevonLive

The Tiverton Swan Trail Auction, hosted by Adam Partridge Auctioneers, concluded with an enthusiastic crowd celebrating the success of an initiative that had captivated Tiverton throughout the 2024 tourism season.

All the unique swan sculptures created by local artists were sold during the event, held on November 7 at the New Hall. The auction was the grand finale of "The Flock That Rock – Tiverton Swan Trail," which highlighted the town’s artistic talent while boosting local businesses and fostering a strong sense of community.

The Swan Trail, which showcased intricate swan sculptures across Tiverton, significantly increased town centre footfall by 12% between April and October compared to the previous year. This creative endeavour was not just about art—it became a unifying force, linking town attractions and enhancing collaboration among local businesses.

The event saw dozens of people attending, hoping to win a swan, meet the artists who decorated them, and enjoy a display of images of the swan trail’s journey and success. Each swan found a new home with enthusiastic bidders, with artist Stu Barrie drawing the winning raffle ticket for Swanning Around. Furthering the legacy of the trail, the swan decorated in traditional ‘roses and castles’ narrowboat-style artwork will remain at the Canal Basin for visitors and locals to continue to treasure.

Councillor Keable, cabinet member for planning and economic regeneration, expressed pride in the project's achievements. "The swans raised an astonishing £6,710 at auction, with an additional £494 from the raffle," she noted. "This has been more than an art installation; it has been a unifying force for Tiverton, bringing people together and showcasing our town's spirit."

Economic development team leader Zoë Lentell highlighted the tangible impact of the Swan Trail. "This project was part-funded through the Shared Prosperity Fund and aimed to raise awareness of Tiverton’s vibrant independent businesses. The trail spotlighted 67 local businesses and drew visitors from diverse backgrounds to explore the art-filled streets and support local retailers," she said.

Phil Brind of Tiverton Canal Company spoke of the trail’s unique ability to connect different parts of the town. "It linked the canal and the town, creating a shared experience for visitors and residents," he said. He also credited Amy Dugard of the Mid Devon District Council for her visionary efforts, despite facing initial criticism. "This has been one of the best ideas Tiverton has had."

Funds raised through the auction will support local tourism initiatives and help continue projects that contribute to the cultural and economic vibrancy of Mid Devon.

Despite its success, the Swan Trail’s aftermath has sparked controversy. During a Tiverton Town Council meeting on November 25, Councillor Sophia Beard voiced concerns about the auction funds being distributed across the broader region instead of being ringfenced for Tiverton-specific initiatives. "It's disappointing that the money isn't allocated for future development in Tiverton, especially given the significant community involvement in the project," she stated.

Councillor Tim Bridger echoed these sentiments, criticizing the district council’s handling of the funds. "This administration's decision to distribute the money beyond Tiverton shows contempt for the community," he said.

Mid Devon District Council member Becket Fish suggested a review of the project’s financing to clarify how funds were allocated and utilised.