Vape users say they're 'likely' to revert to cigarettes when new ban comes into effect

A study of 1,000 people revealed that 85% of vapers are former cigarette smokers, and due to the proposed ban by the Government in 2025, 52% fear they may revert back to smoking.

Earlier this year, legislation was announced that will limit the sale and use of single-use vapes by 2025, in line with the Government's aim for a smoke-free Britain.

A survey of over 1000 vapers revealed that 85% were former cigarette smokers, and now, due to the proposed vaping ban, 52% fear they may revert back to smoking.

Since the announcement of the ban, a quarter of those surveyed have attempted to quit vaping, with 26% resorting to alternatives such as cigarettes (36%), pouches (26%) and gum (25%).

Consequently, a third believe their nicotine intake will increase. However, 22% see the upcoming law as the push they need to kick their vaping habit.

The study was commissioned by nicotine pouch brand Ubbs and retailer, Haypp, in anticipation of the Government's commitment to a smoke-free Britain.

Steve McGeough, a spokesperson for the nicotine pouch brand, expressed concern: "It's really worrying to hear vapers saying they would seriously consider turning to cigarettes when the ban comes into force in 2025."

"Also concerningly, the findings show how some would even seek out unregulated vapes which is a real worry from a quality and safety point of view."

A third are 'very aware' of the risks associated with using unregulated vapes but 39% confessed they were likely to purchase e-cigarettes from unregulated sources, which haven't undergone official safety checks, once the ban is implemented.

Over half of vapers (52%) will prioritise the smell and flavour of the product over safety and quality assurance (50%), and product discretion (33%).

McGeough added: "Our research is clear, while disposable vapes might be on the way out there are plenty of safe and regulated alternatives out there to try now or when the ban comes into play."

Despite this, nearly three quarters of people haven't tried vaping substitutes. Of those who would, 28% would be most inclined to try cigarettes, 21% would consider trying gum, and 25% would be open to experimenting with pouches.

"Nicotine pouches are a popular option which are supporting the UK with their goal of becoming a smoke free nation."

Markus Lindbald, spokesperson for Haypp, commented: "On a more positive note, it's promising to see how many are attempting to quit vaping ahead of the ban or explore other reduced risk alternatives, like nicotine pouches instead of turning back to smoking."

"The experience from Sweden, which is close to becoming smoke-free, is that nicotine pouches can play a significant role in reducing smoking rates and increase public and individual health."

The study, conducted via OnePoll.com, also discovered that 30% want products which are 'ready to go' and 24% believe open system vapes are too complicated.