MyPillow CEO Mike Lindell in hot water for 'hidden meaning' in new ad

MyPillowCEO Mike Lindell has landed himself in hot water with eagle-eyed online users after one of his ads marked his pillows down to a curious price.

Lindell, who still insists former President Donald Trump won the 2020 election, is now selling his standard pillows for $14.88, a number with a hidden meaning for white supremacists and neo-Nazis.

'Sleep like a dream with our Standard MyPillow for just $14.88!' the pillow mogul wrote across various company social media posts on Friday.

The 14 of '1488' refers to the '14 Words' slogan: 'We must secure the existence of our people and a future for white children.'

The 88 is simply a shorthand for 'Heil Hitler,' according to the Anti-Defamation League.

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DailyMail.com approached Lindell for comment.

MyPillow and Lindell specifically, since he is featured in the ad, got waves of backlash all over the internet in the days since its release.

Most seemed completely convinced that the company couldn't have mistakenly used this price without knowing the meaning of '1488.'

'Purely coincidental I'm sure,' one person wrote.

Another accused Lindell of having 'a lot in common with the Third Reich.'

Another user employed a play on words to mock Lindell.

'We must secure the existence of our people and a future for white pillows,' they wrote, a clear reference to the '14 Words' slogan.

And just in case people stumbling onto the ad and all the criticism didn't know the significance of a $14.88 price tag, plenty of social media commenters linked to resources explaining the coded language.

The criticism on Facebook, where MyPillow has the largest following by far, was a lot more sarcastic and needling in nature.

'I mean I guess you need pillows to go with those white sheets,' one woman wrote.

'Wow I did natzee this coming,' a man wrote.

'You'll notzee pillow prices this low again!' another wrote.

Last month, Lindell attended the Democratic National Convention, where he got into a heated debate with a 12-year-old about the 2020 election being stolen from Trump.

Lindell has been touring the country for years trying to convince people that voter fraud tipped the scales in favor of Joe Biden four years ago.

He even offered a $5 million reward to anyone who could prove that 'packet captures' and other data he released were not valid data from the 2020 election.

A judge ruled in February that a software developer named Robert Zeidman had successfully won the 'Prove Mike Wrong' challenge.

Lindell told DailyMail.com at the time that he planned to appeal. 

Zeidman's lawsuit is ongoing and is being heard in the Eighth Circuit Court of Appeals.