Call to boycott Conor McGregor's stout and whiskey brands after court ruling

Retailers across Ireland are being urged to boycott Conor McGregor’s stout and whiskey brands after a civil court jury found him liable for the sexual assault of hair colourist Nikita Hand.

A leading rape crisis group has said no store should want to promote the products of a man found liable for such behaviour.

It comes just days after a High Court jury awarded Ms Hand up to €250,000 in damages after she had claimed McGregor raped her in the penthouse suite of the Beacon Hotel in Dublin in December 2018.

Cliona Saidlear, executive director of Rape Crisis Network Ireland, said shops should boycott the shamed UFC star’s Forged stout and Proper12 whiskey brands.

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She added: “The companies making money from his alcohol and other products need to look at whether they want to align themselves with a man found by a civil jury to have sexually assaulted a woman.

“They need to stop promoting him and distance themselves... €250,000 won’t dent his finances, but the public can play a role here in expressing disapproval for anyone that tries make money with a man who engaged in that despicable behaviour.”

Proper No 12 whiskey, which McGregor sold in 2023 but remains a spokesperson for, and his Forged Irish Stout products are stocked by supermarkets and off-licences.

However, he is due to face another High Court battle early next year, as he is being sued by one of his former best mates, ex-MMA fighter Artem Lobov, in a row over his No12 whiskey.

The Russian, who lives in Dublin and has a masters business degree from DCU, claims McGregor’s whiskey was originally his idea.

The Notorious allegedly promised him a 5% stake in the business for all his work and help getting the brand up and running but it’s claimed never paid him his cut when he sold most of his stake for at least €150million.

A date for the commercial dispute before a High Court judge is due to be set for January and legal sources said it will cost McGregor millions.

An insider said: “This case is not before a jury but could cost him around eight million if he loses.”

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