IKEA launches new collection to cater for gamers and their families

Gamers looking for Christmas gift ideas may way to plan a trip to IKEA as the company has launched a new collection aimed at enhancing the gaming experience.

IKEA's new 20-piece BRÄNNBOLL collection is designed to meet the evolving and diverse needs of gamers and their families.

The collection features ergonomic furniture, clever storage solutions, and stylish accessories that seamlessly integrate into any home while also enriching the gaming experience.

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It offers a versatile range of furniture, storage solutions and accessories, designed to not only improve the gaming experience but also support everyday scenarios beyond gameplay.

Many pieces carry multiple functions and are designed to be moved around and adapted to different spaces – enabling gamers to swiftly set up an immersive gaming environment and then transition back to their everyday living space without effort.

Seating is the focal point of the collection, with a variety of ergonomic chairs designed to support different gaming postures and scenarios, including an inflatable chair that builds on previous infamous attempts at introducing inflatable furniture.

Additionally, the collection features a gaming station, equipped with a foldable tabletop, integrated PC tower storage and cable management, that transforms effortlessly from a playground to a discreet storage unit.

Adding to the collection are a number of storage solutions, such as a wall-mounted cabinet, castors on wheels, side tables, and a multifunctional basket that doubles as a movable self-standing table.

Complementing these are accessories and decorative elements, such as a mouse pad, a rug and a throw, designed to add a personal touch to the gaming space.

Philip Dilé, Product Design Developer of BRÄNNBOLL, commented: "At IKEA, we recognise that gaming has become a natural part of everyday life, evolving across different devices and spaces in the home. BRÄNNBOLL is designed to reflect this change, offering versatile furniture that adapts to how people live and game today, no matter their age or background."

IKEA's new BRÄNNBOLL range is now available in store and online and features items including the BRÄNNBOLL gaming lounge chair, the BRÄNNBOLL wall mounted display cabinet and the BRÄNNBOLL throw.

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