Matalan x Alder Hey Children's Charity pyjamas collection is back for its 11th year, with a brand new design for 2024(Image: Photo courtesy of Matalan X Alder Hey)

Matalan Alder Hey pyjamas released for Christmas 2024

This is the brand new design for 2024

by · Liverpool Echo

Matalan Alder Hey pyjamas released for Christmas 2024

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The countdown to Christmas is officially on as this year's Matalan x Alder Hey Children’s Charity pyjamas collection have officially been released. A collaboration that is a hit amongst families and customers, the exclusive collection is back for its 11th year, with a brand new design for 2024.

As part of the #TogetherForAlderHey campaign in collaboration with Alder Hey Children’s Charity, 100% of profits from the range will be donated to the charity. This year, the family pyjama range includes matching unisex nightwear for adults and children, as well as sleepsuits for babies - and there’s even a jumper for the dog.

For over a decade, the pyjamas have proved hugely popular and eagerly sought after, with customers from Merseyside and beyond making it a Christmas tradition to buy pairs for the entire family. The partnership started back in 2014 when Matalan pledged a five-year fundraising campaign to raise funds for Alder Hey’s new Research and Innovation Centre – Institute in the Park.

The new colourful design boasts positive quotes such as ‘Shine Bright’ and ‘Dream Big’ in addition to colourful stars, rainbows, spots and of course Alder Hey’s mascot ‘Oli the Elephant’ throughout the collection. Last week, it was announced that you will be able to buy the Matalan x Alder Hey 2024 pyjama collection from today, October 9.

The collection has now launched in selected Matalan stores and online at Matalan.co.uk. Like previous years, 100% of all profits from the campaign will go to Alder Hey Children’s Charity, to support its nurse and Allied Health Professionals (AHPs) led research program. Research led by nurses and AHPs can improve the clinical outcomes, safety and quality of experience for patients, ensuring a healthier, happier and fairer future for children and young people.

Matalan x Alder Hey Children's Charity pyjamas collection is back for its 11th year(Image: Photo courtesy of Matalan X Alder Hey)

Many will remember the first year saw the arrival of the Alphabet Scarves - a celebrity-led global campaign. Last year, the 2023 #TogetherForAlderHey campaign was an overall celebration of the success over the past 10 years and featured a selection of previous ambassadors who returned alongside new ambassador for 2023 will Jude Marchant.

As with previous years, 100% of all profits from the campaign will go towards the Alder Hey Children’s Hospital Charity. For many, buying the pyjamas is one of the things that mark the countdown to Christmas and shoppers will have to be quick to get these sell out family pyjamas, which continue to support this amazing cause.

All items, prices and sizes

The collection has now launched in selected Matalan stores and online at Matalan.co.uk. Take a look at the full range here.

Adult PJs £13, sizes XS - XXL

Children’s PJs £9, sizes 2-3 years up to age 12/13

Baby sleepsuit £6, sizes NB – 18-23 months

Baby bodysuit 2 pack £6, sizes NB – 18-23 months

Baby bibs 2 pack £3.50

Pet outfit £5, sizes S, M & L

Matalan x Alder Hey Children's Charity 2024 baby bodysuit and bib(Image: Photo courtesy of Matalan X Alder Hey)

Ali Jones, Chief Customer & Omni-Channel Officer of Matalan said: "We’re thrilled to be celebrating the 11th year of the partnership between Alder Hey Children’s Hospital and Matalan! I’m so excited to showcase this year's newest design which I know our customers will love, as they do every year.

"A huge thank you to everyone who gets involved in the campaign, including our customers and colleagues who help raise contributions, plus the children, their families and staff at Alder Hey. The work the hospital does is incredible, and we’re so proud to be partnering for the 11th year!”

Fiona Ashcroft, CEO of Alder Hey Children’s Charity said: "Eleven magical years as a partner with Matalan has created some unforgettable designs that our, children, families, staff and donors just love! This year is no exception, and I know these pyjamas will fly off the shelves again this year.

Supporting research is critical to improving healthcare for children across the whole of the UK and Matalan families always get behind our work in astounding numbers!" To find out more, click here.

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