Troubled fashion retailer Boohoo has been told to appoint Mike Ashley as CEO.(Image: Carl Court/Getty Images)

Mike Ashley's Frasers tells Boohoo to axe Mahmud Kamani and give tycoon top job

by · ChronicleLive

Mike Ashley's Frasers Group has called on shareholders of online fashion giant Boohoo to oust co-founder Mahmud Kamani and is pushing for the Sports Direct mogul to take up a leadership position.

As Boohoo's largest investor, Frasers declared that Mr. Kamani "must go" following the steep drop in the retailer's share value over the past trio of years.

Once executive chairman, Mr. Kamani has transitioned to the role of executive vice-chairman, while Tim Morris, who joined the board in 2021, has assumed the chairmanship.

However, this shift does not sway Frasers' position, as they argue Mr. Kamani's influence remains unchanged.

A spokeswoman for Frasers insisted: "His title might have changed but his grip on the company has not."

"Recent events, in particular the interim results, lack of transparency and further supply chain allegations, should leave shareholders in no doubt – Mr Kamani must go."

The call to action extends to Frasers proposing Mike Ashley as the new CEO of Boohoo alongside Mike Lennon stepping in as a director. Earlier this month, Boohoo overlooked Mr. Ashley's ambitions to lead as CEO by bringing in Dan Finley as successor to John Lyttle.

This development follows Boohoo's strategy to counteract its recent downturn in sales by securing new funds amounting to £39.3 million.

The retailer, along with competitor Asos, which also has Frasers as a shareholder, has experienced a recent decline in sales due to pressure from Asia-based rivals Shein and Temu.


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