Google taps Apple veteran to lead devices and services operations in India

Google has made a significant decision to increase its Pixel device share in India. The company has appointed a former Apple executive to lead the device segment in the country.

Google is making a big push to grow its Pixel smartphone presence in India. The company has recently hired Mitul Shah, a former executive from Apple India, as the Managing Director for its devices and services in the country. With more than nine years of experience in the tech field, Shah will help lead the effort to increase sales of Google’s Pixel smartphones in India.

This move shows how serious Google is about expanding its influence in India, where there is a huge market for smartphones. Currently, Google's Pixel phones make up a very small fraction—just 0.04 percent—of the smartphone market in India, according to research data. As more people in India seek high-quality smartphones, Google aims to make Pixel a popular choice among consumers.

Additionally, Google is taking steps to strengthen its local presence. For example, they have started assembling the Pixel 8 in India, supporting the government's "Make in India" initiative. Recently, they also launched the Pixel 9 series, which includes new features like international warranty support, meaning users can get help no matter where they bought their phone. The Pixel 9 series also introduced many upgrades in important areas such as the camera, performance, and design, offering a competitive option in an already crowded market.

Shah shared his enthusiasm for his new role on LinkedIn, stating that "Pixel is not just another device." He emphasised that it is designed to bring the exciting possibilities of artificial intelligence to everyone. Shah looks forward to working on a product that has the potential to offer innovative experiences to millions of people in India.

Meanwhile, Apple is planning to release its iPhone 17 series in the latter half of 2025. Among the new products, there are reports regarding a model called the iPhone 17 Air, which is designed to be slimmer. However, there are challenges related to its design, particularly in China. 

The primary issue involves the use of SIM cards, as Chinese regulations mandate that phones must include physical SIM card slots, while Apple intends for the iPhone 17 Air to utilize only eSIM technology, which eliminates the need for a physical card.

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