Jio's 11-month validity plan challenges BSNL's dominance: Know-how

Jio's strategy seems to be paying off, offering customers long-term convenience while undercutting competitors like BSNL.

Reliance Jio, one of the leading telecom service providers has been coming up with recharge plans which are competitive and cost effective. Recently, the company released a recharge plan worth Rs 1,899 which is valid for 336 days of validity (almost 11 months). This plan reportedly created noise due to its cost-effectiveness in the industry.

This plan includes unlimited calling across all networks and 100 free SMS per day. Users could enjoy the benefit of long-term usage without the need for frequent recharges. However, the plan comes with 24GB of data, which may seem limited for heavy data users. Here is a comprehensive analysis of the plan and how is it different from BSNL, which is known for its budget-friendly recharge plans.

Jio's response to BSNL's growing base

After Jio's price hikes, many users turned to BSNL for affordable plans, but BSNL’s network quality has been a concern. This has allowed Jio to introduce this long-validity plan, which offers great convenience with minimal recharge. While the plan does not offer 5G data, it caters to users looking for low-cost, long-term solutions.

Additional benefits: OTT 

This plan further comes bundled with free access to JioCinema, JioTV and JioCloud, making it a good option for OTT enthusiasts.

Though it may not be suitable for those who need more data or 5G services, this plan stands out for its affordability and long validity- making it a great choice for many Jio users.

Why Jio's new plan could threaten BSNL's market share

With this new plan, Jio is positioning itself as a strong competitor to BSNL’s low-cost offerings. The extended validity and added benefits are likely to lure users who previously preferred BSNL for its budget-friendly plans.

ALSO READ: 5 Hidden dangers of using ultra-fast charging on your smartphone

While ultra-fast charging provides convenience, it’s important to weigh the potential risks to your device’s longevity. If you want to maximize your phone’s lifespan, consider using standard chargers for regular charging and reserve ultra-fast charging for when you need it.

ALSO READ: Jio vs BSNL: Which 70-day prepaid recharge plan is better?

With increasing competition among telecom giants, Jio and BSNL are stepping up their game by offering attractive recharge plans. Both companies have rolled out 70-day validity plans that cater to customers looking for long-term value. Here’s a comparison of their offerings.