Uber launches Uber One subscription plan in India: Know what it is and how it works 

Uber has launched its new subscription plan, Uber One, in India, offering ride discounts, priority support, and exclusive offers, as it aims to attract loyal customers in a competitive market.

In Short

• Uber launches its Uber One subscription plan in India
• Subscribers earn Uber Credits up to Rs 150 per trip and exclusive perks
• Uber's launch counters rising competition in India's ride-hailing market

Uber has introduced the Uber One subscription plan in India, marking its latest offering after quietly discontinuing the Rider Pass feature. Rider Pass previously allowed users to enjoy discounts on all rides for a month. The new Uber One plan, according to Moneycontrol, offers similar perks with added flexibility, making it an attractive option for frequent users. While this feature is new to India, it has already gained popularity in countries like Canada and the US.

What is Uber One?

Uber One is the ride-hailing giant's latest subscription plan for Indian users, offering perks like ride discounts, priority support, and exclusive offers. Users can choose from three plans: Rs 149 for a month, Rs 349 for three months, or Rs 1,499 annually. Subscribers also earn Uber Credits (capped at Rs 150 per trip) to help offset ride costs. However, membership cancellations are only available to annual subscribers, and once canceled, users lose all credits and benefits.

Added Perks with Zomato

Uber One also comes with a three-month Zomato Gold membership, adding value for users with exclusive dining and delivery benefits. This collaboration reflects Uber’s intent to expand its ecosystem, appealing not just to riders but also to food lovers.

Why Now?

The launch of Uber One comes as India’s ride-hailing market grows increasingly competitive. New players like Namma Yatri, backed by Google, are shaking things up with their own subscription plans and driver-focused features. Uber’s move is a strategic push to retain its edge and attract loyal customers in this dynamic space.

Safety and Convenience Updates

In addition to Uber One, the company has rolled out several safety-focused features. These include SOS integration for emergencies, a helmet selfie feature for pillion riders, and a women rider preference for female drivers. Uber has also supported the government’s e-Shram portal, promoting gig worker registration to align with India’s Code on Social Security.

Globally, Uber One has over 25 million subscribers, and bringing it to India is a strategic step to strengthen customer loyalty. With thoughtful perks, safety enhancements, and a broader ecosystem, Uber aims to redefine its user experience and fend off competitors in a fast-changing market.