Meta removed 2 million accounts linked to pig butchering scams: Know what it is and how it works

Meta has removed over two million accounts involved in 'pig butchering' scams, which are fraudulent schemes where scammers build fake online relationships to trick victims into investing in bogus plans, often related to cryptocurrency.

In Short

• Meta removed 2 million accounts tied to global pig butchering scams
• Criminal hubs in Asia force workers into scams, stealing $64 billion annually
• Scammers lure victims via texts, dating apps, and social media—always verify investment offers

Meta has taken a major step against online scams by removing over two million accounts involved in something called "pig butchering" scams. These scams are elaborate fraud schemes where criminals build fake relationships online to trick people into investing money in bogus plans, often involving cryptocurrency.

What’s Pig Butchering?

The term might sound odd, but it describes how scammers “fatten up” their victims by gaining their trust before taking all their money. It usually starts with a friendly message on social media, a dating app, or even a random text. The scammer pretends to be a genuine person and slowly convinces the victim to invest money in what looks like a profitable scheme. At first, they may let the victim withdraw small amounts to build trust, but eventually, they disappear with everything.

Who is behind the scams?

These scams are run by organized crime groups, mostly based in Asia. Criminal compounds in countries like Cambodia, Laos, and Myanmar recruit people with fake job ads, promising great opportunities. But once hired, workers are trapped and forced to scam others under the threat of violence.

It’s a global problem. A report in 2023 estimated that these criminal groups have forced around 300,000 people worldwide into scamming others, stealing about $64 billion a year.

How the scam works

–Scammers send a friendly message or create fake profiles on dating or social media apps.

–They chat with the victim, pretending to be someone trustworthy.

–They suggest investing in cryptocurrency or a “guaranteed” scheme, often using professional-looking fake apps or websites.

–Victims might be allowed to withdraw small amounts to feel the scheme is real.

–Once the victim invests more money or tries to withdraw larger sums, the scammers vanish with all the funds.

What is Meta doing about It?

Meta has been working on this issue for over two years. They’ve partnered with NGOs and law enforcement to investigate scam hubs, especially in Southeast Asia. Initially focusing on Cambodia, they’ve expanded efforts to other areas, including the UAE. By removing millions of accounts and sharing their findings, Meta hopes to help protect people from falling prey to these scams.

How can you stay safe?

Always be cautious about random messages or offers online, especially ones that sound too good to be true. If someone you’ve just met online starts talking about investments, take a step back—it’s likely a scam. Report any suspicious activity to protect yourself and others.

Stay alert and share this information with friends and family to help stop these criminals in their tracks!