Clifton Suspension Bridge leaves X over 'inappropriate content' and is immediately spammed with hate

Clifton Suspension Bridge had closed its X account - formerly Twitter - over a "rise in inappropriate content" sparking hundreds of hilarious memes. The account, which shared news and updates about the iconic bridge in Bristol, made an announcement on its page earlier this week stating that posts will no longer be appearing on its feed.

The account said the platform had been a "wonderful place to engage" with its audience over 15 years. However, "recent changes" have caused staff to reconsider using the platform. The site was known as Twitter until 2022, when it was bought by billionaire and now US government official Elon Musk.

Clifton Suspension Bridge had about 10,000 followers on X and its final post has been viewed more than one million times, gaining around 2,000 responses. Other recent posts have not had a similar amount of interactions.

Citing a "decrease in meaningful engagement" as a reason for quitting the site, a hefty portion of responses to the announcement are negative and mocking the account-runner's decision.

Despite the post being made on November 11, most comments have been made in the last 24 hours and come from people with a blue checkmark on their account - people who have subscribed to X's paid model.

The suspension bridge isn't the only account to stop posting to the social media site. Yesterday, The Guardian announce it too was leaving the website, saying the benefits of the platform were being outweighed by the negatives and "often disturbing content".

Sharing its last X post, Clifton Suspension Bridge wrote: "With the rise in inappropriate content and decrease in meaningful engagement with our followers, we have chosen to no longer post to this account.

"You will always be able to stay up to date with what is happening at the Clifton Suspension Bridge, including bridge closures and maintenance through our website cliftonbridge.org.uk.

"If you'd like to continue following us on different social media platforms, we are active on Facebook and Instagram using @brunelbridge."