Get the 'Golden Helmet'

Willy Wonka had the 'Golden Ticket' and now Neuron Mobility has the 'Golden Helmet.'

And those using the Golden Helmet will get a free e-scooter ride.

Neuron Mobility will be kicking off its fourth annual Helmet Safety Awareness Week in Vernon Saturday.

In partnership with the Traffic Injury Research Foundation, the campaign will carry on through Sept. 29.

This year’s campaign, which is referred to as ‘Golden Helmet Week,' will build on Neuron's commitment to highlight the importance of wearing a helmet while riding an e-scooter.

As part of Helmet Safety Awareness Week, Neuron is committing up to $100,000 globally for rider education and incentives to reinforce the importance of helmets.

“Helmet use is strongly advised when riding an e-scooter, but in some cases, a legal requirement in cities across Canada. They are the single most important piece of safety equipment to prevent serious injury in the unlikely event of an accident,” Neuron said in a press release.

For the duration of the week, Neuron has equipped an e-scooter in Vernon with a golden helmet for the ‘Golden Helmet Challenge’ and those who use it will win a free trip.

Riders can use the e-scooter’s app-controlled helmet lock to release the helmet at the start of their trip. For an extra bonus, they can also take an in-app ‘helmet selfie' to earn credits for future rides.

Neuron’s Safety Ambassadors will be at e-scooter hotspots during the week to remind users of the riding rules.

The company will also be promoting helmet use and safe riding through a series of light-hearted videos on social media and rider emails. Riders will also be directed to their online ScootSafe Academy for incentivized quizzes, videos and games.

According to Neuron, in Vernon, more than 99.99% of all trips end safely and without incident.

“It’s great to be running our fourth-annual Helmet Safety Awareness Week. Although 99.99% of all Neuron trips end safely and without incident; helmets are one of the simplest and most effective ways to prevent serious injury in the unlikely event of an accident. Everyone should wear a helmet to protect themselves, and we want people to continue to wear them long after the campaign ends,” said Ankush Karwal, General Manager, Canada at Neuron Mobility.

Helmet use is a legal requirement when riding an e-scooter in many Canadian cities, including Vernon.